Technology Always Has a Story
We’re a multi-disciplinary business consultancy building stronger technology companies through smarter strategy, people-focused business development and delightful storytelling.
SparkTank exists to find and cultivate the unique spark within a technology business, that sets it apart from others.
Giving Technology a Clear Voice
Technology company founders are often technologists, who get lost in the specific features of a product offering. Potential clients in the C-Suite don't need buzzwords like data analytics, SaaS, IaaS, MLaaS - they need tangible and effective solutions to a real business problem.
Deeply Understanding People
Understanding the people within a technology company and within the commercial market helps us assess the business landscape and develop the most strategic plan. Each customer persona has their own language and pain points.
Business Development is Relationship Development
People want to work with others they can trust and rely on. We treat our client's customers the way we'd like to be respected and they want to be treated. We teach our client's team to do the same. Whether a relationship is formed online or offline, it's equally important.
A Road Less Traveled
Pioneering a new technology takes guts and tenacity because the road isn't clearly marked. However, every journey starts & ends with a story. It's so much more than 'sales & marketing'. Let's take the next step together.