I was recently interviewed to discuss my thoughts regarding New Zealand’s slow progress to embrace technology.
Below you will find the interview notes between me and Kip Brook, Editor-in-Chief of Make Lemonade. Enjoy, share, and comment if you'd like to encourage this future.
Kip Brook: How is NZ shaping in terms of technology compared with the rest of the world?
Rachel Kelly: I’ve been disappointed. As a Kiwi living and working in California for 9 years, you get this sense that companies are in a constant battle – working almost tirelessly to stay 5 steps ahead of the competitor. Implementing new systems, new concepts, new ways of managing through technology e.g. business intelligence. When I returned to NZ nearly 3 years ago, the concept of technology and business intelligence was barely discussed and I thought,“New Zealand – you’re so much better than that”.
I remember telling someone I was in sales, marketing, and business strategy within the technology sector and them having a perplexed expression saying ‘what technology sector?’ I was stunned. Only in the last 12-16 months have I been hearing NZ companies talk about BI, open data sharing, and analytics. We are behind. Period. Yes, we are slowly ramping up. Yes, we are starting to hear about more successes, but I’m talking every day businesses that simply aren’t staying with the times, let alone ahead of the curve. I know we have so much potential, but we are our own worst enemy.
KB: What are our biggest hurdles?
RK: Our biggest problem is our culture. We have a culture of apathy and risk aversion. A culture that says “she’ll be right”. On one hand, I get it. We live in New Zealand. It is beautiful, we get ridiculous amounts of holiday, we go to the beach, we chill out. On the other hand, that apathy and risk aversion is not serving us. As parents, we need to instill a fire in our kids that they have just has much birth rite to build solutions a... Read More...